What Separates Us from the Rest  |  Our Consulting Process  |  Our Team

Jeff Shore
Founder & CEO

A self-proclaimed new home sales “junkie,” Jeff delivers quick-witted, hard-hitting seminars that electrify sales teams with passion, discipline, and relentless positivity. Jeff’s fine-tuned sales technique and 20 years of experience make him the “go-to” guru for the most difficult markets.

The former National Sales Director for Kaufman and Broad (now KBHome), Jeff began his homebuilding career as a sales representative in Northern California in 1987. Thriving in a tough market, Jeff honed his craft as a salesperson and sold in excess of 500 homes. He quickly moved up to Vice President of Sales and Marketing for a 1000+ unit homebuilding division, where he oversaw a staff of 35. Later he served in a corporate position, creating training programs, coaching managers, and directing sales strategy.

His coast-to-coast seminars have garnered ecstatic reviews from sales counselors and managers, describing them as “authentic,” “entertaining,” “inspiring,” and “compelling.”

Jeff is an acclaimed member of the National Speaker’s Association and a regularly featured speaker at the Pacific Coast Builders Conference (PCBC ®), the International Builders Show ®, and SMC’s across the country. He has authored three books, including Outstanding Sales Meetings and Deal With It!: Mastering 21 Tough Sales Office Situations, which has sold more than 5000 copies. His most recent book, Tough Market New Home Sales, is the indispensable guide for thriving in a challenging market.

Jeff resides in Auburn, California, with his wife Karen, their three children, and a neurotic Jack Russell “Terrorist.”

 

Jason Forrest
President

Jason Forrest is an accomplished sales trainer and consultant whose passion is transforming homebuilders into high performance sales teams, and their sales representatives into high-performance sales athletes. He believes that true sales training changes not only companies, but also people’s lives as they learn how to reach their full potential. Jason’s vision for ShoreSelect is to partner with homebuilding organizations who are tired of relying on market circumstances affecting their short- and long-term sales goals.

Homebuilders rave about Jason’s ability to challenge sales counselors to be their very best. The former National Director of Sales Development for MDC Holdings/Richmond American Homes, Jason has extensive experience in new home sales and sales management. He holds an MBA in marketing and a degree in psychology—a perfect combination for dealing with the tough Dallas market he knows so well.

Jason is a regularly featured speaker at the Pacific Coast Builders Conference (PCBC ®), the Midwest Builders Show ® & Conference, and SMC’s across the county. He is the author of Creating Urgency in a Non-urgent Housing Market. Together with Jeff Shore, he is the co-creator of Leadership Selling™ and Leadership Selling™ for Coaches, the most in-depth training curriculum in new home sales.

Jason lives in Fort Worth, Texas, with his wife, Shelly, and their son, Saunders. They are also the proud owners of a playful Goldendoodle named Happy.

 

Cassandra Grauer
Marketing & Operations Director

Cassandra has 19 years of experience in the homebuilding industry, the bulk of which was spent as the Events Director for the Home Builders Association of Northern California in San Ramon. She has also served as Marketing Coordinator for Grupe Development, and Marketing Manager for Winchester Country Club in Meadow Vista.

Cassandra’s organizational and marketing skills ensure that ShoreSelect’s clients receive the service and attention they deserve.

Cassandra and her husband of 23 years have two sons, ages 11 and 18. They reside in the beautiful foothill community of Auburn, which suits Cassandra’s active outdoor lifestyle, and also offers the small town environment her family enjoys.